- Make a persona
Before you can write good content, you need to know who to write for. Therefore, you should spend well with time developing at least one so-called owner persona.
The persona of a buyer is a fictitious representation of a “typical” person in your audience. In addition to knowing where the people are typically resident and how old they are, it is also relevant to know what social media they like to use, where they go for entertainment and to find solutions to the challenges they have.
When you know who you are trying to help with your blog post, it is easier to make it relevant to that person.
- Build a topic cluster / topic cluster
With the theme cluster model, you get covered a wide range of main themes without having to produce so many blog posts while getting an effective architecture on the website.
A website structure based on theme helps Google find content faster and with higher quality.
- Create a content calendar
The further step is to create a content calendar. Base the titles on the theme cluster model so that you ensure the good structure of the content of the website. With a content calendar, it is easier to plan content production in time and make sure it is published regularly.
- Write good content
If you blog correctly, it can quickly become your most powerful marketing tool. A professional/company blog is the best way to get people to talk about your business. There have been many about the bone, so you are dependent on the content you write is of the highest class. Bet on original and well-written content!
- What is the next step?
It is essential to think about what will be the next step for the user. What will happen next after the person has read the blog post? Here it is natural to use a CTA (Call-to-Action) that takes the user further in the customer journey on your website.
- Distribute the content
Blogging is very good at building organic traffic, but it usually takes some time. A new blog post often does not generate a large volume of organic traffic until three months have passed. Therefore, it is also important to distribute the content to your newsletter list, on social media, and perhaps even with paid advertising.