Blogging is an excellent tool for driving traffic to your sites. Creating relevant content for your audience is crucial in inbound marketing, and the blog is an ideal place to start.
On average, a company that has an active professional blog will have:
55% more visitors to the website
97% more inbound links to the site
434% more indexed pages in search engines
These figures from HubSpot are just some of many examples of why blogging is crucial to the success of an inbound marketing venture.
Another important factor in corporate blogging, besides creating high-quality content, is focusing on search engine optimization (SEO) and social media when designing blog articles.
If you have algorithmic content, that is, it is highly relevant to what users are searching for. And also that it is optimized for search phrases (keywords).