Professional Blog

How To Get Started With A Professional Blog

Blogging is an excellent tool for driving traffic to your sites. Creating relevant content for your audience is crucial in inbound marketing, and the blog is an ideal place to start.

On average, a company that has an active professional blog will have:

55% more visitors to the website

97% more inbound links to the site

434% more indexed pages in search engines

These figures from HubSpot are just some of many examples of why blogging is crucial to the success of an inbound marketing venture.

Another important factor in corporate blogging, besides creating high-quality content, is focusing on search engine optimization (SEO) and social media when designing blog articles.

If you have algorithmic content, that is, it is highly relevant to what users are searching for. And also that it is optimized for search phrases (keywords).

Fictitious Representation

6 Steps To Start A Professional Blog

  1. Make a persona

Before you can write good content, you need to know who to write for. Therefore, you should spend well with time developing at least one so-called owner persona.

The persona of a buyer is a fictitious representation of a “typical” person in your audience. In addition to knowing where the people are typically resident and how old they are, it is also relevant to know what social media they like to use, where they go for entertainment and to find solutions to the challenges they have.

When you know who you are trying to help with your blog post, it is easier to make it relevant to that person.

  1. Build a topic cluster / topic cluster

With the theme cluster model, you get covered a wide range of main themes without having to produce so many blog posts while getting an effective architecture on the website.

A website structure based on theme helps Google find content faster and with higher quality.

  1. Create a content calendar

The further step is to create a content calendar. Base the titles on the theme cluster model so that you ensure the good structure of the content of the website. With a content calendar, it is easier to plan content production in time and make sure it is published regularly.

  1. Write good content

If you blog correctly, it can quickly become your most powerful marketing tool. A professional/company blog is the best way to get people to talk about your business. There have been many about the bone, so you are dependent on the content you write is of the highest class. Bet on original and well-written content!

  1. What is the next step?

It is essential to think about what will be the next step for the user. What will happen next after the person has read the blog post? Here it is natural to use a CTA (Call-to-Action) that takes the user further in the customer journey on your website.

  1. Distribute the content

Blogging is very good at building organic traffic, but it usually takes some time. A new blog post often does not generate a large volume of organic traffic until three months have passed. Therefore, it is also important to distribute the content to your newsletter list, on social media, and perhaps even with paid advertising.