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Should You Use Shiseido Hair Straightening? Here Are Your Options

straight hair

Bored of your wavy locks? From flat ironing to getting Shiseido hair straightening, there are plenty of methods for smoothing out your locks – it’s just a matter of choosing the right one for you.

Each technique comes with pros and cons, so do your research before dropping hundreds of dollars on a treatment.


Flat iron

If you’ve never smoothed your curls before, flat ironing them first is a great way to find out whether you enjoy having flat tresses or prefer them natural. Being a temporary smoothing method, flat ironing is a great option for people who get bored of styles quickly and want to be able to switch between smooth, wavy and curly depending on their mood.

Just be sure to use a heat-protectant spray beforehand to prevent your tresses from getting fried (and avoid dreaded split-ends!).


Shiseido hair straightening

Shiseido hair straightening is a Japanese technique which works by using chemicals to alter the bonds of the strands and then smoothing the locks with a flat iron, thereby permanently flattening it. Ensure that you have this treatment done by a professional, as it must be done properly to avoid chemical damage to the strands.

Shiseido hair straightening can take anywhere from 3-8 hours based on the length of the locks, costs between $200-800, and lasts until it grows out.


Chemical relaxers

Chemical relaxers work by changing the structure of the strands, resulting in permanently flat locks on even the tightest curls. It’s a lengthy process which involves applying a relaxer to the strands in tiny sections, followed by a rinse, shampoo and deep conditioning.

The process should be done by a qualified professional to prevent damage, though scalp irritation is common due to the chemicals used.

It costs around $100-$200 and lasts until it grows out.


Keratin treatment

Keratin is a protein which occurs naturally in the strands and protects against humidity (the main cause of frizz). Sun exposure, styling and chemicals can cause a reduction in keratin. Keratin treatments can fill in these missing gaps, leaving the strands silky, healthy and smooth. They won’t break the bonds of the strands, but they will reduce frizz and smoothen wavy locks. This is a great alternative to Shiseido hair straightening, however it may not be as effective on very curly tresses.

This treatment tends to take around 2-3 hours, costs around $300, and lasts for around 5 months.



If you are hesitant to transform your waves permanently via Shiseido hair straightening, using product may be a better option for you. This allows you to enjoy smooth locks at your leisure without having to sacrifice your signature waves or curls. Anti-frizz cream and some lotions can help to smooth your mane without a flat iron.


Deep conditioning

A deep conditioning treatment can help to control frizz through providing moisture to the tresses. A stylist can do this for you or you can do it at home yourself. Choose a high-quality product and work it from the roots to the tips. Leave it on for at least ten minutes before rinsing it off so that the strands have time to absorb the moisture. Afterwards, the tresses should be smoother. This can cost anywhere from $5-$100+ depending on the treatment you select.

As all locks are different, it is advised to seek a consultation with a professional before undergoing a permanent treatment. Be aware that Shiseido hair straightening will leave you with permanently smooth locks until it grows out, so it might not be ideal if you’re the kind of person who gets bored of styles easily.